YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, found: “Fans are no longer ...
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3 YouTube Ad formats you need to reach and engage viewers in 2025
SEO Vloger
YouTube has become a critical platform for brands to reach their audience. Understanding YouTube’s three key ad formats – in-stream, in-feed, and Shorts – is essential to creating campaigns that entertain, educate, and inspire without wasting marketing dollars. But why ...
How to measure YouTube ad success with KPIs for every marketing goal
SEO Vloger
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively. Unlike search ads with direct conversion paths, YouTube ads often focus on ...
YouTube adds channel-level ad category blocking controls
SEO Vloger
YouTube is introducing channel-level ad blocking controls, moving this functionality from AdSense directly into the YouTube platform. How it works: Creators can access ad blocking controls via YouTube Studio on desktop. Feature available to channels with watch page monetization enabled. ...
YouTube citations in Google AI Overviews surge 300%
SEO Vloger
YouTube citations grew in Google AI Overviews (AIO) by 310% since August and 200% since September, according to new data from enterprise SEO platform BrightEdge. Why we care. First, this seems to be a clear case of self-preferencing, with Google ...
What YouTube learned by analyzing over 8,000 top ads
SEO Vloger
YouTube recently analyzed over 8,000 top ads using AI to identify current trends in advertising. According to Anne Marie Nelson-Bogle, VP of Ads Marketing, key findings include: Increased representation: Brands are featuring more diverse characters and perspectives. Celebration of self-expression: ...
YouTube First Position Ads now available across Display & Video 360
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First Position has been expanded to include all YouTube content through Display & Video 360, offering it at dynamic CPM rates. Previously, this feature was only available on YouTube Select inventory at fixed rates. Now, advertisers can secure prime ad ...
The DESCRIBE framework for effective YouTube descriptions
SEO Vloger
Brands today live in a multi-platform world. In this article, you will learn: Why brands need to get ready for a multi-platform environment. How YouTube plays into this. How YouTube descriptions can be used to carry meaning and relevance. How ...
YouTube Studio adds new website visits goal for promotions
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YouTube rolled out a new “website visits” goal in YouTube Studio’s promotions feature. This goal allows creators to drive traffic directly to their websites while growing their channel’s audience and video views. Why we care. This update makes it easier ...
Google Ads unveils advanced performance planner for YouTube campaigns
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Google Ads launched advanced “Performance Planner” plans, now including tailored strategies for YouTube campaigns, with a focus on Demand Gen for both Action and Awareness goals. Why we care. These new plans allow advertisers to better align their full marketing ...