Google is requiring advertisers to upgrade their call ads to responsive search ads format, mandating new requirements like landing pages and business names. The upgrade aims to enhance ad flexibility and reach while simplifying asset management. Why we care. If ...
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GDA and DSA upgrades rolled out in PMax
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Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Opting in is voluntary. If you decide to upgrade, you can do so ...