TikTok today took its battle against the Protecting Americans from Foreign Adversary Controlled Applications Act to the U.S. Supreme Court, asking it to block a law that would go into effect on Jan. 19, the day before Inauguration Day. The ...
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Google AdMob updates privacy terms as more U.S. state laws take effect
SEO Vloger
Google is supplementing its existing Data Processing and Controller-Controller Data Protection Terms to align with privacy acts in Iowa, Delaware, New Jersey, Nebraska, and New Hampshire coming in January 2025. No action is required from AdMob users who have already ...
Google AI Overview ads launch on mobile in U.S.
SEO Vloger
The long-awaited and much-anticipated Google AI Overview Ads are going live and will begin showing to mobile U.S. users, Google announced today. We first learned Google would start testing this new AI Overview ad format five months ago (it was ...
TikTok Search Ads Campaign launch in U.S.
SEO Vloger
TikTok is taking a direct shot at Google with the launch of TikTok Search Ads Campaign in the U.S. Advertisers can now target users on its search results page. Previously, ads on TikTok’s search page were more generic. But now ...
U.S. considering forcing a Google breakup
SEO Vloger
The U.S. Justice Department is reportedly considering forcing parent company Alphabet to shed at least one of its units. Among the possibilities being discussed, according to Bloomberg: Chrome, Google’s web browser. Android, Google’s operating system. Google Ads, the money-printing machine that ...
Amazon’s AI shopping assistant Rufus is live for all U.S. customers
SEO Vloger
Amazon rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers in its mobile app. Why it matters. This move signals Amazon’s push into AI-assisted shopping, potentially transforming how consumers interact with ecommerce platforms. How it works. Rufus uses ...
Amazon expands Sponsored TV ads to UK, mirroring U.S. success
SEO Vloger
Amazon is rolling out its Sponsored TV ads in the UK, currently in beta, following a successful launch in the U.S. market. Why we care. This move opens new advertising opportunities for brands on popular streaming platforms like Freevee and ...
Google expands definition of U.S. Election ads
SEO Vloger
Google is updating its Political Content policy this month, expanding the definition of U.S. Election ads. Key changes. The new definition will include ads featuring: Current officeholders or candidates for federal elected offices. Current officeholders or candidates for state-level elected ...