There’s a hint of change in the air. SEO professionals are slowly waking up to the reality they face. Traffic is going to decline in an AI-powered world. So, in this article, you’ll learn how and why you should diversify ...
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How to segment traffic from LLMs in GA4
SEO Vloger
With the rise of AI tools and large language models (LLMs) like ChatGPT, understanding and segmenting traffic from these sources in Google Analytics 4 (GA4) is more important than ever. This guide will walk you through the simple steps to ...
Google’s next update coming soon, but don’t expect to recover lost traffic
SEO Vloger
Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released. This news comes out of a Web ...
Search traffic benchmarks report for 2024
SEO Vloger
Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the right funnel stage—to your site ...
4 initiatives to combat AI-driven SEO traffic losses
SEO Vloger
There seems to be a consensus in SEO that AI Overviews (AIO) and other AI-driven content will reduce traffic to external websites. Even Google is open about AIO’s goal of keeping users on the SERP longer, which means more time ...
Publishers report ‘negligible’ traffic impact of Google AI Overviews
SEO Vloger
Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith is saying. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll ...
Google Search traffic and queries not impacted by new competing AI search engines
SEO Vloger
Traffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, ...
2024 organic website traffic benchmarks
SEO Vloger
Comparing your website’s organic search performance to the latest industry benchmarks is the best way to contextualize YTD organic search traffic data, adapt SEO and content strategies to maximize results, and set more informed KPIs. Join Steven van Vessum, Director ...
Why are so many affiliate sites losing organic traffic?
SEO Vloger
Affiliate sites have been getting crushed in search rankings since Google’s March 2024 core update, and as a result, some are laying off teams or downsizing budgets. However, many believe they are following Google’s guidelines and have “helpful content” because ...
Microsoft Ads pilots UET Insights dashboard with new traffic data
SEO Vloger
Microsoft Ads is trialling a new dashboard for advertisers called UET Insights. The new feature, which will display data collected through its Universal Event Tracking Tag, aims to help marketers better understand their campaign’s performance in terms of engagement. The ...