Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, according to internal documents obtained ...
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2025 predictions for top B2B paid media channels
SEO Vloger
You can say much about 2024, but you can’t call it boring. From AI Overviews rolling out (now with ads!) to a feed-choking election to cookies (somehow) sticking around in Chrome to the rise of LLM search, PPC advertisers have ...
Top 10 SEO expert columns of 2024 on Search Engine Land
SEO Vloger
Since Search Engine Land launched, we have given SEO experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting SEO landscape. What follows ...
Top 10 PPC expert columns of 2024 on Search Engine Land
SEO Vloger
Search Engine Land gives PPC experts a platform to share their in-depth knowledge and timely insights – with the goal of helping you solve problems, manage challenges and understand the constantly shifting landscape of paid search, paid social, and display. ...
Top 10 PPC news of the year 2024 on Search Engine Land
SEO Vloger
The world of digital marketing in 2024 has been nothing short of transformative, with Google once again taking center stage in many of the year’s biggest developments. From the ongoing debates about third-party cookies to advancements in Google Analytics and ...
Top 15 SEO stories of 2024
SEO Vloger
Another year in SEO has flown by. While 2023 may have been the wildest year in SEO ever, 2024 was not far behind – with perhaps two of the biggest stories in the history of SEO. Note: This article doesn’t ...
Top 10 2025 PPC predictions and trends
SEO Vloger
We saw an obvious shift in tech giants putting their largest investments behind their AI tools in 2024, and we can expect that to continue in 2025. From crafting ad copy and targeting audiences to managing campaigns with unprecedented precision, ...
Top 5 takeaways from the 2024 Web Almanac SEO Chapter
SEO Vloger
SEO is full of concepts and buzzwords – a cacophony of case studies and best practices belted out like a children’s holiday choir. What does it actually look like in the wild? What patterns could we see when we study ...
Top 10 Google Ads mistakes to avoid in 2025
SEO Vloger
Google Ads is constantly changing and evolving. With these changes come fresh mistakes PPC advertisers make in optimizing and managing their campaigns. This article examines the most common mistakes made in 2024 so you can avoid making the same mistakes ...
Top 4 PPC tactics to try in 2025
SEO Vloger
Predicting the trends in PPC for 2025 is exciting but often tricky to act on. To make it easier, I’ve gathered four underutilized yet impactful action items to boost your campaigns in the year ahead. Let’s dive into the top ...