Crafting PR campaigns that stand out to journalists while driving SEO value is more challenging than ever. To succeed, brands must move beyond generic pitches and undercooked ideas, focusing instead on tailored strategies that resonate with journalists, meet editorial needs, ...
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Top tips to maximize customer loyalty [Webinar]
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As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1 2025 their strongest quarter yet. In this on-demand webinar, you’ll get proven strategies to help you fuel long-term profitability and sustainable ...
6 tips for successful ecommerce search campaigns
SEO Vloger
Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer ...
8 tips to craft clear and impactful client communication
SEO Vloger
In agency life or consulting, writing is more than just words on a page. It’s about telling a story that helps people understand and take action. Whether you’re creating a client presentation or a monthly update, clarity, precision and thoughtful ...
4 tips for better PPC client meetings
SEO Vloger
Over the past decade, I’ve sat through roughly 1,175 PPC client meetings – yes, I did the math. While experience is the ultimate teacher, sometimes the next best thing is learning from someone who’s been through it all. This article ...
5 tips for a faster website
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Page speed is important for a good user experience. Google’s Core Web Vitals metrics also can impact organic search rankings. This article will review some new and less well-known approaches to make your website faster. What is Largest Contentful Paint? ...
Key SEO, UX and CRO tips to boost brick-and-mortar retail sales
SEO Vloger
The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust ...
7 tips for delivering high-impact technical SEO audits
SEO Vloger
Many SEO professionals struggle to create technical audits that lead to meaningful improvements for their clients’ websites. Ineffective audits waste time and resources, leave critical issues unaddressed and can damage client relationships. This results in missed opportunities for better search ...
Top SEO and PPC tips for a short shopping season
SEO Vloger
This year’s shopping season is unusually short. Instead of the normal four and a half to five weeks, we have just 27 days between Thanksgiving and Christmas. On top of that: Hanukkah starts on Christmas, and Kwanzaa is on the ...
5 tips for a successful programmatic ad campaign
SEO Vloger
Programmatic advertising enables digital marketers to buy advertising space through automated technology and machine learning, typically using a demand-side platform (DSP). Leaning on automation is nothing new to most marketers. Programmatic advertising streamlines the process of buying ad inventory across ...