Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or less daily overview of the stories and topics you’re interested in. It is like an audio version of your Google ...
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PPC experimentation vs. PPC testing: A practical breakdown
SEO Vloger
PPC experts love to talk about testing and experimentation, and for good reason: they’re both crucial tools in a marketer’s toolkit. Yet, they’re often used interchangeably despite being fundamentally different. Testing is about optimization – refining what’s already in play ...
Google Performance Max gets new AI-powered video creation, asset testing
SEO Vloger
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad ...
How to develop PPC testing strategies
SEO Vloger
Best practices in PPC advertising are helpful. But every account is unique and requires its own strategies for success. The key to optimizing your campaigns lies in systematic testing. This article will guide you through the essential PPC testing strategies ...
Google simplifies Video ad testing with new experiment tool
SEO Vloger
Google is rolling out streamlined Video experiments for advertisers to easily test creative variations and measure their impact. Key features: Quick setup: Create experiments in just a few clicks Automatic duplication: System creates a treatment arm from the control campaign ...
Google testing expandable product ads carousal
SEO Vloger
Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads Expanded view shows a carousel of search ads In-ad ...
Google Search testing new display for forum content
SEO Vloger
Google is testing a new display and user interface for forum content within its search results. “We’re testing a new display for forum content when it appears in search results, allowing people to quickly view top comments and related discussions ...
OpenAI starts testing SearchGPT, here’s what it looks like
SEO Vloger
OpenAI today announced SearchGPT, its long-awaited search product. SearchGPT is a “temporary prototype” and limited to just 10,000 users at launch. OpenAI plans to integrate search features directly within ChatGPT in the future. How SearchGPT works. SearchGPT responds to queries ...
Bing testing new generative search experience
SEO Vloger
Bing is now testing its new generative search experience that combines the Bing search results and its language models to use AI to generate a different breed of search results, including an AI-generated search results pages. “I’m excited to share ...
Google testing links directly in Search Generative Experience snapshot answers
SEO Vloger
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