The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for ...
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When to test and when to avoid
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Broad match can be a powerful tool for expanding reach and capturing new audiences via Google Ads, but it isn’t always the best fit for every PPC campaign. Knowing when to test and avoid broad match keywords is crucial to ...
Google will ‘soon’ test search, shopping ads in AI Overviews
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Google announced that ads were coming to AI Overviews at Google Marketing Live in May. We’re still waiting, but ads in AI Overviews are coming “soon,” Philipp Schindler, Alphabet’s senior vice president, chief business officer, confirmed during last night’s Alphabet ...
New test adds links to keywords
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YouTube is testing a new feature that could help brands and creators engage with viewers while causing minimal disruption. YouTube will enable hyperlinking over single words or phrases in the comments section for the first time. Links will direct viewers ...
LinkedIn to test video ads on streaming services
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Marketers may soon be able to run ads on video-streaming services specifically targeting LinkedIn users. A new ad product is about to be trialed by the social networking platform, which is owned by Microsoft, that will be aimed as reaching ...