Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for the people and teams driving ...
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How to build a high-performing paid search team
SEO Vloger
In today’s paid search environment, the ability to build powerful and proficient PPC teams is paramount. Paid search teams require a blend of PPC expertise, data analysis, communication skills and team collaboration. This article explores how to build a paid ...
5 leadership traps new SEO team managers should avoid
SEO Vloger
Going from an SEO professional to a manager of an SEO team, you need to shift your mindset, lean into your new role, and build trust with your team. Moving from focusing on your own output to your team’s needs ...