OpenAI — an artificial intelligence research company — created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAI’s capabilities. Then 2024 was the year of genAI’s integration into marketing automation solutions. ...
seovloger.com Latest Articles
How content is critical to a winning ecommerce strategy
SEO Vloger
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content ...
How to level up your keyword strategy
SEO Vloger
The SEO community has been constantly reminded to prioritize the user in recent years. One way we’ve embraced this for our clients is by going beyond basic keyword research to deeply analyze customer sophistication and intent. This approach isn’t just ...
The ultimate consent strategy for maximizing customer opt-ins
SEO Vloger
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent ...
There is no ‘best’ Google Ads bidding strategy, study finds
SEO Vloger
Max Conversion Value consistently delivers better ROAS and CPA compared to other Google Ads strategies, while Max Clicks is a strong but underutilized option. That’s just one interesting finding from a new analysis conducted by Optmyzer, a PPC management platform. ...
How to develop a paid search strategy
SEO Vloger
A successful Google Ads PPC strategy involves more than just picking a few keywords. It requires a structured plan that aligns with your business goals, optimizes your budget and uses data to boost performance. Whether your audience is solution-aware or ...
Is it time to rethink your Google Ads strategy?
SEO Vloger
Product-focused, keyword-only campaigns are a common type of campaign used in Google Ads. If you sell vintage T-shirts for women, you might set up standalone keyword campaigns based on the keyword “vintage T-shirts women.” For many B2C retailers, this approach ...
How to document your SEO strategy
SEO Vloger
Have you ever felt like your brilliant SEO ideas are trapped in your head, struggling to gain traction with your team or clients? You aren’t alone. Many SEO professionals overlook a crucial step that could make or break their success: ...
10 advanced strategy ideas for Google Ads
SEO Vloger
PPC advertisers must take a strategic and nuanced approach to campaign management to stay ahead of the competition. At SMX Advanced, PPC experts Sarah Stemen and Christine Zirnheld, senior digital marketing manager at Cypress North, shared their top actionable recommendations ...
5 ways to incorporate trends into your SEO content strategy
SEO Vloger
Trending topics represent popular or emerging points of discussion online. In SEO, trends are opportunities to connect with a wider audience when they are most engaged. A trend-led SEO approach can increase brand awareness and advocacy, setting your content apart ...