Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, India and the United Kingdom. What are store ratings. ...
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What is ASO? 7 fundamentals to app store optimization
SEO Vloger
With over 6.8 billion smartphone users worldwide, mobile apps are crucial for brands to reach their audiences. However, creating a great app is only half the battle. A strong app store optimization strategy is essential to ensuring your app stands ...
Apple revamps App Store search layout, emphasizing ads and suggestions
SEO Vloger
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters. Advertisers will now have their apps showing at the top of the Search tab ...
Google Performance Max adds Store Sales reporting, bidding
SEO Vloger
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x ...
Microsoft Store Ads to appear in Bing search results
SEO Vloger
Microsoft Store Ads will now appear in Bing search results, the company announced. Previously only available in the U.S., Microsoft will also open access to Store Ads to advertisers around the world. Why we care. Aside from expanding the reach ...