Managing wasted ad spend is a top priority for any successful PPC campaign. One of the most effective ways to achieve this is by implementing a strong negative keyword strategy. By blocking irrelevant searches, you can ensure your ads reach ...
seovloger.com Latest Articles
Google Ad spend grows despite AI changes
SEO Vloger
Google search advertising spending rose 11% year-over-year in Q3 2024, showing resilience despite slower pricing growth and the introduction of AI-powered features according to Tinuiti’s latest Digital Ads Benchmark Report. Overall performance. Google search ad spending grew 11% YoY in ...
How to boost efficiency and reduce wasted spend
SEO Vloger
In the world of Amazon advertising, every dollar counts. The right strategies can turn your ad spend into a powerful engine that fuels growth, drives sales and amplifies your brand visibility. Even so, without careful planning and constant optimization, a ...
Target audiences precisely to maximize reach and reduce spend
SEO Vloger
Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a ...
TikTok ad spend growth slows amid ban talks
SEO Vloger
TikTok’s advertising momentum is slowing as uncertainty over a potential U.S. ban looms. By the numbers: Ad spend on TikTok grew 19% year-over-year in March, cooling to 11% in April and 6% in May. Total ad spend from January to ...
Ad spend increases across Google, Meta, Amazon and Walmart
SEO Vloger
Marketers have increased their ad spend across Google, Meta, Amazon and Walmart. Another major digital platform to have reported huge success in Q2 2023 is fashion brand, Temu. The company became a major player in the Google Shopping race during ...