Google released a detailed help page outlining the various annotations and badges available for Shopping ads and free listings. These features provide additional product information to improve visibility and performance. Why we care. Annotations and badges, such as “Free and ...
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Google reshapes in-store shopping with AI-powered comparisons
SEO Vloger
Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later ...
Google tests video-enabled shopping ads in search results
SEO Vloger
Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. Icon transforms to a “watch” ...
Google shakes up ad auction dynamics for holiday shopping
SEO Vloger
Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad ...
Google unveils AI-powered Google Shopping overhaul
SEO Vloger
Google is launching a revamped version of Google Shopping, powered by AI and designed to personalize the online shopping experience. The overhaul will roll out in the U.S. over the coming weeks, offering shoppers enhanced tools for finding products, comparing ...
Google Lens to add Shopping Ads this year
SEO Vloger
Shopping ads will appear above and alongside Lens’ visual search results before the end of 2024, Google announced today. What it looks like. Google shared an example showing a search result someone would see when shopping for a green backpack ...
Google adds generative AI insights, shopping ad campaign goals
SEO Vloger
Add Search Engine Land to your Google News feed. New on Search Engine Land About the author Anu Adegbola has been Paid Media Editor of Search Engine Land since 2024. She covers paid search, paid social, retail media, video and ...
7 ways to segment Performance Max and Shopping campaigns
SEO Vloger
When setting up Performance Max or Shopping campaigns, structure and segmentation are often among the first considerations. Your approach depends on the account’s size, conversion volume and overall business objectives. This article explores the advantages and disadvantages of the most ...
Google apologizes to advertisers for major Shopping Ads glitch
SEO Vloger
Google Ads experienced a significant system glitch affecting its Shopping product serving late last month. This error resulted in advertisers’ products being displayed in other merchants’ ad accounts, potentially exposing sensitive business data to competitors. The incident has left many ...
TikTok partners with Amazon for in-app shopping
SEO Vloger
TikTok is set to integrate Amazon shopping directly into its platform, allowing users to make purchases without leaving the app. Why it matters. Advertisers having access to TikTok’s massive, highly engaged user base could be a game changer and reduced ...