The marketing measurement picture as we head into 2025 is complicated. Third-party cookies are less impactful but still hanging on, at least in Chrome. New privacy regulations are always looming in the background. Ad platforms have released new functions to ...
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How to set goals for your SEO team
SEO Vloger
Setting clear goals is essential to measuring success in SEO. Goals become even more powerful when aligned with a well-defined strategy that informs the tactics used to achieve them. This article explores setting goals for the people and teams driving ...
Google Search Console now lets you set your shipping and return policies
SEO Vloger
Google now lets you set your shipping and return policies and details directly in Google Search Console. Google said that when you do this in Search Console it takes precedence over configuration on your website, including product-level merchant listing markup. ...
Meta’s new chatbots set to improve targeted ad capabilities
SEO Vloger
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that ...
Daily Mail set to sue Google over Bard copyright issues
SEO Vloger
Google may soon be facing fresh legal action over copyright issues from the owner of the Daily Mail. The search engine allegedly has illegally taken hundreds of thousands of the newspaper’s articles to train its ChatGPT rival, Bard. Daily Mail ...
How to set up feed rules in Google Merchant Center and ensure quality product data
SEO Vloger
The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid ...