The same SEO, UX and CRO concepts we use to help users find the correct product on a website apply to retail locations and in-store experiences. These include internal linking, cross-selling and upselling, regional searches and volumes, filtering and trust ...
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Pinterest explores publisher partnerships to boost ad sales
SEO Vloger
Pinterest is testing a new program that could reshape advertising strategy, leveraging the relationships and expertise of news outlets and other publishers. Why we care. This move creates a new offering for advertisers of potentially more targeted and effective ad ...
How to create local content that builds trust and drives sales
SEO Vloger
While content is a foundational aspect of any SEO plan, it can be overwhelming for a local business to produce. An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out ...
A blueprint for boosting sales and dominating paid and organic campaigns
SEO Vloger
Many campaigns on TikTok, YouTube, Facebook and others fail simply because marketing teams need the right tools to maximize conversions. When increasing sales on Amazon and other marketplaces, you may be missing the mark on targeting, tracking and attribution. In ...
How does SEO content help increase sales? A deep dive
SEO Vloger
How does SEO content help increase sales? Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. They never align it with their sales efforts, leaving a huge gap in their business ...
Amazon marks best-ever Prime Day as US sales hit $12.7 billion
SEO Vloger
Amazon Prime Day 2023 broke records to become the retailer’s most successful to date. The two-day event, which took place on July 11 and 12, saw year-on-year spending shoot up by 6.1% to $12.7 billion in the U.S., according to ...
Google Performance Max adds Store Sales reporting, bidding
SEO Vloger
Google has upgraded the capabilities of its Store Sales reporting and bidding to help marketers working on Performance Max campaigns to boost offline sales. The new features have been built to help advertisers better understand omnichannel shoppers, who are 2.9x ...
TikTok targets $20 billion in ecommerce sales
SEO Vloger
TikTok is reportedly planning to quadruple its global ecommerce operations, with the goal of selling $20 billion in merchandise. The ByteDance-owned social media app will rely heavily on rapid growth in Southeast Asia to reach its optimistic target. TikTok also ...