Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather than scattered across ...
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Google rolls out Brand Guidelines for Performance Max
SEO VlogerGoogle Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This ...
LinkedIn rolls out post boosting for Lead Generation
SEO VlogerLinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to help businesses expand their reach ...
Google rolls out new AI-organized search results, AI Overview links
SEO VlogerGoogle is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May, are now rolling ...
Google Ads rolls out new promotions feature for App campaigns
SEO VlogerGoogle Ads is quietly testing a new “Promotions” feature within App Campaigns, offering advertisers a fresh way to drive engagement during key events. This beta feature is currently only available to a limited number of ad accounts, making it a ...
Google rolls out Structured Data Files QA format for Display & Video 360
SEO VlogerGoogle announces the general availability of the Structured Data Files (SDF) QA format for Display & Video 360, enhancing bulk review capabilities for advertisers. Why we care. This update simplifies the process of reviewing resource settings in bulk, making campaign ...
TikTok rolls out major Ads changes to meet EU regulations
SEO VlogerTikTok is implementing major changes to its ad products in Europe to ensure it meets EU regulations. The platform plans to significantly reduce targeted advertising capabilities, while ads that violate its rules will be put on global bans. Under the ...
Microsoft rolls out code-free conversions for all Smart Campaigns
SEO VlogerMicrosoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the ...
Google Search rolls out site name updates and workarounds
SEO VlogerGoogle has released some really needed updates to its site names feature in Google Search. Site names are now supported on subdomains on all devices in English, French, German, and Japanese languages. Google also made other improvements and added workarounds ...
Instagram rolls out subscription feature to 10 more countries
SEO VlogerInstagram will be expanding its subscription feature outside the U.S. for the first time in the coming weeks. After successfully rolling out this capability in America last year, the social platform has announced plans to roll it out in 10 ...