Automated bidding in Google Ads promises to simplify campaign management and boost results – but it’s not foolproof. With the right bidding strategy, you can take control, optimize performance, and drive better conversions. Let’s break down the essentials to get ...
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Google expands AI organized search results to restaurants
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Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for recipes and meal inspiration on ...
Bing officially removes cache link from search results
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Microsoft has officially removed the cache link and cache operator support from Bing Search. This comes after several months of testing, and after Google removed the cache link back in February 2024. Fabrice Canel from Microsoft told Search Engine Land ...
How to be visible in generative AI search results
SEO Vloger
A new buzzword is making waves in the tech world, and it goes by several names: large language model optimization (LLMO), generative engine optimization (GEO) or generative AI optimization (GAIO). At its core, GEO is about optimizing how generative AI ...
Google tests video-enabled shopping ads in search results
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Google appears to be testing a new video functionality in shopping ads, featuring a play icon that changes to a “watch” button upon hover. How it works. Shopping ads display with a video play icon. Icon transforms to a “watch” ...
Google rolls out new AI-organized search results, AI Overview links
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Google is starting to roll out AI-organized search results today, as well as the new links and citations format in the Google AI Overviews. AI-organized search results. The new AI-organized search results, as we covered in May, are now rolling ...
Google tests more noticeable ad labels in search results
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Google is experimenting with a new way to make ads more distinguishable in its search results. The update introduces a taller gray background for ads, accompanied by a “Sponsored” label and subtitles like “Promoted products” or “Promoted results.” This is ...
Google AI Overviews, organic results overlap jumps to 99%, analysis finds
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The sources cited in Google AI Overviews now match webpages from the top 10 Google organic search results 99.5% of the time. This new data was shared on LinkedIn by Mark Traphagen, VP of Product Marketing and training at seoClarity, ...
How to get faster SEO results
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Many SEO professionals have been asked by managers or clients, “How long does SEO take?” Usually, the answer is “Somewhere between 4-12 months.” In some cases, it can take as long as 24 months to see a significant return on ...
How often Google mixes ads into organic results
SEO Vloger
Google is experimenting with new ad placements in search results, but the frequency remains low. Here’s what you need to know: By the numbers. As shared by Mordy Oberstein, head of SEO brand at Wix: 0.31% of desktop SERPs have ...