Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning. When campaigns underperform and budgets deplete, it often points to a strategic oversight: inadequate product category research. This common misstep can lead to targeting ...
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How to use ChatGPT for keyword research (with actual prompts)
SEO Vloger
If you’ve used ChatGPT for any period of time for tasks like creating content for SEO, you’ve likely noticed a few things: It’s great and a major time-saver for some tasks. It’s much worse than what you already do for ...
Keyword research for SEO: The ultimate guide
SEO Vloger
Keyword research is a cornerstone of SEO success, but many SEOs do it incorrectly. Instead of focusing on keywords that drive revenue, they only chase traffic volume. Instead of focusing on keywords that generate revenue, they often prioritize traffic volume ...
How to conduct audience research for paid search
SEO Vloger
Paid search isn’t generally at the top of marketers’ minds when they think about audience planning, but it’s a vital part of all campaigns. Though paid search is a “pull” instead of a “push” marketing channel, there are still plenty ...
B2B keyword research: A comprehensive guide
SEO Vloger
B2B companies struggle with keyword research for various reasons: A lack of significant search volume around their core topic. Search volume for their core topic is highly concentrated around a few highly competitive keywords. Search volume is concentrated around top-funnel ...
How to combine Excel and AI for keyword research
SEO Vloger
Keyword research is the compass that guides SEO strategies. Excel has been an indispensable tool for marketers, aiding in organizing, analyzing, and presenting keyword data. Enter artificial intelligence (AI). By blending traditional Excel formulas with AI insights, digital marketers can ...