The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI emerged as a significant shopping ...
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YouTube trends report reveals 7 significant shifts
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YouTube published two Culture and Trends reports in 2024 instead of just one. That was the first indication that we’re probably not paying enough attention to trends. The first report, published midway through the year, found: “Fans are no longer ...
Google Search Console performance report 24-hour view now can be exported
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You can now export hourly data for the past 24-hours from Google Search Console’s performance report. A month ago, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to ...
Google ads rolls out Brand Report for enhanced advertiser insights
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Google Ads introduced Brand Report, a new dashboard tool that gives advertisers consolidated insights into reach and frequency across campaigns. The tool simplifies how brand advertisers track campaign performance by providing deduplicated metrics in one place, rather than scattered across ...
Google Search Console performance report bug causes panic
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Google Search Console’s performance reports are reporting today’s data by default, which means you are likely seeing close to zero impressions or clicks to your websites. This is confirmed to be an issue on Google’s end and there is no ...
Search traffic benchmarks report for 2024
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Website traffic comes from various channels, including search, direct, paid, referral, and social. Search traffic is arguably the most crucial form of traffic since it connects the right audience—with the right search intent at the right funnel stage—to your site ...
Google Search Console Performance report filters now stick
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Google Search Console performance report filters will now stick to the last setting you left it at. The “Search Console Performance report filters are now sticky,” Google announced on social. There is also a “reset filters” button to quickly clear ...
Publishers report ‘negligible’ traffic impact of Google AI Overviews
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Two large publishers – Dotdash Meredith and Ziff Davis – say Google AI Overviews haven’t significantly impacted their traffic. What Dotdash Meredith is saying. Here’s what the IAC (owner of Dotash) wrote its Q2 2024 shareholder letter: “Google began to roll ...
Google Search Console link report fixed
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Google has fixed the issues with the Search Console link report we reported a couple of weeks ago. The issue was the number of links being reported dropped drastically for some site owners.
Resolved. The issue is now resolved. I noticed the links increasing in the report this morning, and then John Mueller, Google’s Search Advocate, confirmed, saying, “Yeah, I think it should be ok now.”
Reporting glitch only. Google wanted to clarify that this was “just a reporting thing.” The link report did not impact any actual ranking, indexing, or crawling of your website. It just was an issue with the number of links Google displayed in the Search Console link report.
John wrote, “FWIW, it doesn’t have anything to do with how search results work.”
What it looks like. Here is a screenshot from my link report showing an increase in the number of links being reported by Google compared to the previous number. I should add the number is still very low compared to historical data for this site.
Here is the report from a couple of weeks ago:
The screenshot above is from this week, but the screenshot below is from July 2022:
If we go back to August 2018, you can see it reported 2.5 million links:
Why we care. Again, this fix did not fix any specific ranking issues. It only fixed the link report in Google Search Console. Those of you who track links this way can go back into the report and hopefully they will find the number of links being reported more appealing.
Google Analytics launches new Audience report
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Google Analytics 4 has rolled out a new Audience report. Marketers can use this new feature to identify their most engaged and profitable audiences. The report includes any audience that has at least one user in the specified time period. ...