Once brands decide to start a PPC program, they often want to get moving immediately. However, there are a few things they either haven’t thought of or need a reality check before they’re truly ready to spend money wisely. When ...
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Should your early-stage start-up invest in SEO? 4 questions to address
SEO Vloger
Over the years, I’ve helped many early-stage startups gain traction through SEO campaigns, and I know many Search Engine Land readers have done the same with PPC. Often, restrictions on budget and/or staff resources mean you can’t take on both ...
Google Business Profile: 6 frequently asked questions
SEO Vloger
Over the years, Google Business Profile has become much more complex. After years of helping on the Google Business Profile Help Forum, I’ve answered hundreds and hundreds of questions from business owners who have had questions about GBP. Below are ...
15 questions to ask your new SEO clients
SEO Vloger
Over the last 20 years of speaking to clients, I’ve developed a list of questions that have been instrumental in fostering better long-term relationships. There are many questions you can ask, but I’ve created a list of key questions I ...
8 questions to ask your new PPC clients
SEO Vloger
Starting new client relationships can be stressful. You know very little about their business (since you just started working together), so it’s harder to apply your marketing knowledge. On the other hand, the PPC client’s trust in you is at ...
The art of asking disconfirming questions
SEO Vloger
Have you tried to use generative AI in your digital marketing but found that it behaves more like “spicy autocomplete” than actual intelligence? Try using disconfirming questions. Here’s how. The power of disconfirming questions Disconfirming questions challenge what you already ...
7 questions brands must ask when assessing affiliate agencies
SEO Vloger
Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially hot in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, ...