Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning. When campaigns underperform and budgets deplete, it often points to a strategic oversight: inadequate product category research. This common misstep can lead to targeting ...
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Google testing expandable product ads carousal
SEO Vloger
Google is experimenting with new search ad formats in the form of expandable sponsored ads and in-ad search refinements. Details: Expandable search ads: Users can expand or collapse sponsored search ads Expanded view shows a carousel of search ads In-ad ...
Google Product Studio launches AI-generated video creation tool
SEO Vloger
Google is rolling out in Product Studio within Google Merchant Center, the ability to use its video generation tool. This is powered by Google’s generative AI tools, to help merchants quickly and efficiently create videos for their product campaigns. U.S. ...
Microsoft Advertising September product roundup
SEO Vloger
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. ...
Google Ads adds product Categories tab
SEO Vloger
Google Ads added a new Categories tab under the Products section. It appears to pull from the google_product_category attribute. Why we care: These ecommerce insights may give you a clearer view of performance metrics, demand trends and actionable recommendations to ...
Advertisers react to Google Reporting and Product Listing glitch
SEO Vloger
Last week Thursday after reports from several advertisers, it was confirmed by Google that there was a major reporting blackout. Report Editor, Dashboards, and Saved Reports in the Google Ads web interface were down. On top of that Products, Product ...
OpenAI is ‘going to build a search product’
SEO Vloger
OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson. The quote. ChatGPT search could become “an important way that people navigate the ...
Google streamlines product data management for merchants
SEO Vloger
Google released new help articles for advanced data source management in Merchant Center Next, alongside a new add-on for enhanced product data control. Key features: Attribute rules: Automatically fix common data errors Supplemental data sources: Enhance primary product data with ...
Trivago’s profits drop after it opts out of new Google ad product
SEO Vloger
Trivago’s decision to opt out of Google’s new property promotion ads reportedly took a signifiant toll on its profits. Revenue was down 14% year-on-year to $137 million in the second quarter of 2023, following a decrease in organic traffic to ...
How to optimize your free product listings in Google Shopping
SEO Vloger
If you’re a brick-and-mortar or ecommerce retailer, you’ll want to ensure your inventory appears as part of Google Shopping’s free product listings. Below are key tips for retailers looking to optimize their free listings for search. What are free product ...