Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How it ...
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Google Search Console performance report 24-hour view now can be exported
SEO Vloger
You can now export hourly data for the past 24-hours from Google Search Console’s performance report. A month ago, Google added the new 24-hour view to the performance reports, but there was no easy way to export that data to ...
Google’s Performance Max placement rules create API confusion
SEO Vloger
A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful API-based exclusions UI-based exclusions ...
Google rolls out Brand Guidelines for Performance Max
SEO Vloger
Google Ads will require new Performance Max (PMax) campaigns to link business name and logo assets at the campaign level, starting Jan. 30. This marks a significant shift in how brand representation is managed. Key changes: Brand guidelines feature: This ...
Snap overhauls creator monetization, raises performance bar
SEO Vloger
Snap is shaking up how creators make money on its platform. The company announced a new program allowing influencers to earn ad revenue from Spotlight videos—its TikTok-style feature—provided the videos are at least one minute long. What’s changing. The update ...
Google Performance Max negative keyword exclusions now in beta
SEO Vloger
Google is rolling out a beta feature allowing advertisers to add negative keyword exclusions at the campaign level for Performance Max. But availability seems slow so far, according to advertisers we’ve spoken with. Why it matters: Advertisers have long requested ...
Google Search Console rolling out new date controls for performance reports
SEO Vloger
Google Search Console is rolling out a new date picker for the performance reports. This replaces the old performance report menu, where it showed a date selector, search type, and additional filters. Now it lets you quickly jump to 24-hour ...
Google adds segmentation to Performance Max Asset Groups
SEO Vloger
Select Google Ads accounts can now access a new “segment” option for Performance (PMax) Asset Group performance, offering a long-awaited layer of granularity to campaign insights. This has been a highly requested feature for years, and Google has now delivered, ...
Google Search Console performance report bug causes panic
SEO Vloger
Google Search Console’s performance reports are reporting today’s data by default, which means you are likely seeing close to zero impressions or clicks to your websites. This is confirmed to be an issue on Google’s end and there is no ...
Google Performance Max gets new AI-powered video creation, asset testing
SEO Vloger
Google has announced major updates to its advertising tools, including the integration of its advanced Imagen 3 AI model to help with creative optimizations and new Performance Max capabilities. Key updates: Imagen 3 integration for AI-powered image generation. Sharable ad ...