Google introduced a feature called “optimized targeting” for Google Display Network, or GDN, campaigns in 2021. This feature promises to look beyond your campaigns’ manually selected audiences to seek out ones you may have missed. Google touts that it can ...
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Over time, poor technology integration has painted a landscape of fragmented tools and inconsistent data, leading to the unwanted pitfalls of revenue losses, missed opportunities and tarnished brand perception. In this webinar, Bill Sears and Christian Monberg from Zeta Global ...