You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your ...
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Microsoft expands retail media with two major ad offerings
SEO Vloger
Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two new products are: Curate for ...
Microsoft revamps advertising tracking, consent features
SEO Vloger
Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one ...
Microsoft Advertising: A comprehensive guide
SEO Vloger
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the U.S. market. Source: Statista This ...
Microsoft working on simplifying Bing
SEO Vloger
Mustafa Suleyman, the CEO of Microsoft AI, is working on simplicity after taking over as the head of Bing Search and AI efforts at Microsoft. Mustafa Suleyman wrote on X, “Simplicity is one of the core principles I am focused ...
How to use Microsoft Clarity for deeper website analytics
SEO Vloger
Microsoft Clarity is one of the best analytics tools you might not know about. This powerful, free tool enriches your existing analytics and customer profiling, offering deeper insights into user behavior. This article covers what Microsoft Clarity is and how ...
Microsoft is about to change how Copilot ads appear and trigger
SEO Vloger
Microsoft Advertising will soon change the way ads in Copilot appear to users, as well as how ads trigger. Advertisers are also about to get two new pilot features. New Copilot ad experience. Copilot ads will appear below Copilot’s (organic) ...
Microsoft Advertising September product roundup
SEO Vloger
Microsoft Advertising rolled out several updates this September, building on recent advancements in AI and retail media. Following August’s highlights on Joint Business Plans and AI-driven insights, these new features are designed to make advertising more efficient, relevant, and accessible. ...
Google SA360 now supports Microsoft automated bidding
SEO Vloger
Google is launching a beta program that allows advertisers to activate Microsoft automated bidding within Search Ads 360 bid strategies. Why we care. Enterprise advertisers can now optimize their campaigns across multiple search engines more effectively, potentially increasing conversions by ...
Reddit CEO to Microsoft and AI search engines: Pay for our content
SEO Vloger
Reddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking ...