Meta’s suite of apps faced a major outage Wednesday afternoon, leaving users across the globe unable to access the platforms or send messages. The issues began around 12:40 p.m. ET, with DownDetector reporting significant spikes in error complaints. By the ...
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Meta’s ad attribution update gives clearer view of conversions
SEO Vloger
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view ...
Meta’s new chatbots set to improve targeted ad capabilities
SEO Vloger
Meta is launching a range of AI-powered chatbots that could improve its targeted advertising capabilities. The chatbots, which could come as early as September, reportedly have the ability to collect large amounts of data regarding users’ interests. It’s expected that ...
Meta’s ad revenue up 12% in Q2, exceeding expectations
SEO Vloger
Meta’s ad revenue increased by 12% in the second quarter of 2023 compared to the year-earlier period, surpassing expectations. Advertising revenue for Q2 2023 was $31.5 billion compared to $28.2 billion in the same period in 2022. This success helped ...
Threads, Meta’s Twitter alternative, to launch tomorrow
SEO Vloger
Meta is expected to launch Threads, a “text-based conversation app,” under the Instagram brand, tomorrow (July 6). What is Threads. According to the download page: Threads is where communities come together to discuss everything from the topics you care about ...