Google Merchant Center Next resolved a previous limitation that prevented users from working with pre-prepared supplemental feeds in Google Sheets. Merchants can now use existing Google Sheets for supplemental feeds, eliminating the previous requirement to create sheets from scratch or ...
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Google streamlines ad creation with Merchant Center-Ads integration
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Google is rolling out a new feature that bridges the gap between Google Merchant Center and Google Ads, enhancing the ad creation process for e-commerce businesses. Why we care. This integration allows advertisers to leverage their existing product images directly ...
Google Merchant Center Next rollout expands
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Google is now expanding the rollout of Merchant Center Next to all merchant accounts, following its announcement at Google Marketing Live 2023. Merchant Center Next (GMC Next) brings a revamped interface and new features to Google’s ecommerce platform, potentially streamlining ...
Why advertisers aren’t happy about Google Merchant Center Next
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Google is encouraging merchants to try out its new Merchant Center Next platform, promising enhanced features and simplified product management. However, advertisers are citing issues with this evolution of Merchant Center. Why we care. Even though the old version of ...
Google launches Merchant API Beta with new features
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Google released the Merchant API Beta, a redesigned version of the Content API for Shopping, with new features and improved architecture Key features: Modular design with isolated sub-API updates. New sub-APIs including Data Sources, Notifications, Products, Inventory, and more. Improved ...
Google expands conversion tracking for Merchant Center
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Google Merchant Center will soon track conversion events beyond those attributed to clicks on Shopping free listings, including conversions from Search web results and other sources. Why it matters. This change aims to provide merchants with more comprehensive performance data ...
Google Merchant Center releases new ‘Inappropriate titles’ warning
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Google Merchant Center has started issuing a new warning for “inappropriate titles”. The message appears to specifically apply to Google Discover and Demand Gen ads within Google Merchant Center. Product titles that fail to meet Google’s criteria face being penalised ...
Google Merchant Center introduces customer support feature
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Google has launched a new customer support feature on Merchant Center. The new tool enables retailers to input their customer support information and returns policy. Merchant Center is then able to share these details with shoppers without them ever having ...
New Google policy says AI-generated reviews are spam and against Merchant Center policies
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Google has a new Google Merchant Center policy on “automated content” that says reviews generated using an automated program or artificial intelligence application are considered spam and against the Google Merchant Center policies. Google posted this update here while also ...
How to set up feed rules in Google Merchant Center and ensure quality product data
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The product feed is the single most essential element when it comes to listing shopping inventory on Google. However, feeds can be notoriously low-quality and heavily neglected. Shopping feeds work on multiple levels to help promote retail businesses, with paid ...