Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get ...
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Mastering Feed, Shorts and Skippable ads
SEO Vloger
Want to know what top brands are doing to succeed in YouTube advertising? They’re mastering the YouTube “triple threat” of Feed, Shorts and Skippable Ads. Using this strategy can help your brand stand out and win over consumers in the ...
Mastering Performance Max using scripts
SEO Vloger
Quick question: What exactly does Performance Max maximize? I’ll let you go first. You: “Performance Max maximized my profits.”Me: “No.” You: “Ah, I see. I am tracking revenue, not profit. So Performance Max maximizes my revenue”Me: “Nope.” You: “Uhh, OK, ...
Mastering AI and marketing: A beginner’s guide
SEO Vloger
Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. This introductory article explores AI ...
Mastering email campaign execution
SEO Vloger
Are you tired of your email campaigns falling short? It’s time to level up your game! Join us for our upcoming webinar, Mastering Email Campaign Execution, where we’ll dive deep into the strategies and technologies that can help you achieve ...
Mastering SEO account management: The recipe for success
SEO Vloger
SEO is full of challenges, but among the hardest is account management. In this article, I’ll share some tips on: Keeping clients happy. Knowing how to balance work and account management. When to push back. How to manage stress. Workload ...