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Google Ads plans major AI Push in 2025, reshaping search marketing
SEO Vloger
Google Ads is preparing for what executives call a “seismic shift” in consumer search behavior, with AI playing a central role in transforming how users discover information and interact with businesses. The transformation represents a bigger change than the mobile ...
LinkedIn debuts Companies Hub to boost B2B marketing intelligence
SEO Vloger
LinkedIn unveiled the Companies Hub within Campaign Manager, enhancing its Company Engagement Report to give B2B marketers deeper insights into how companies engage with their brand. Key features: Plan: Build audiences based on engagement insights before launching campaigns. Activate: Target ...
13 digital marketing trends you should plan for in 2025
SEO Vloger
Ready for another transformative year for marketing, with AI, personalization, and evolving technologies taking center stage? To stay competitive in 2025, marketers need a clear understanding of emerging trends and actionable strategies to adapt. This article breaks down the top ...
Start 2025 with smarter, more impactful email marketing
SEO Vloger
Organizations face a balancing act: empowering teams to create impactful campaigns while maintaining brand consistency. Marketing teams struggle with inconsistent branding across channels, cumbersome list management and segmentation, or limited control over campaign creation. Add to that the challenge of identifying ...
How to measure YouTube ad success with KPIs for every marketing goal
SEO Vloger
YouTube is a cornerstone of paid video advertising, offering unparalleled reach and creative possibilities. But for marketers, it’s also one of the most challenging platforms to measure effectively. Unlike search ads with direct conversion paths, YouTube ads often focus on ...
How AI is radically reshaping marketing budgets
SEO Vloger
Artificial intelligence is heavily disrupting marketing teams, particularly in medium to large companies. In fact, it’s estimated that up to 40% of traditional marketing spend is under incredible pressure to be reallocated – if it hasn’t already. Join The 40% Shift: ...
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
SEO Vloger
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while ...
6 outdated AI marketing trends you should retire in 2025
SEO Vloger
Much like an old engine that’s past its prime, some AI marketing strategies are sputtering as technology speeds ahead. What once seemed like cutting-edge solutions have now lost their edge. Let’s take a look at which artificial intelligence trends have ...
Go inside the modern marketing data stack
SEO Vloger
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a ...