The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from ...
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First-party data checklist for marketers
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With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven ...
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
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The allure of a personalized shopping experience is undeniable. You walk into your favorite clothing store in search of the perfect outfit. Unsure of what to choose, a personal shopper comes up to you. They know exactly what would work, ...
Search marketers less happy with their jobs vs. last year
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Search marketers are less satisfied with their jobs than they were a year ago, according to a new Search Engine Land survey. Why we care. Search marketing continues to be a rewarding career. However, any job comes with a variety ...
How much search marketers make
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Search marketers earn between $85,000 to nearly $200,000 in annual compensation (salary and bonuses), on average, according to a new Search Engine Land survey. Why we care. Although the last year has been challenging for a variety of reasons (Google, ...
The best AI video generators for creators and marketers
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If you are in marketing, especially content marketing, exploring the AI-based tools YouTube creators use is essential. They offer insight into the most effective AI video generators that could secure your job in the near future. ChatGPT and Midjourney Check ...
What the data reveals for PPC marketers
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“Broad match gives you the most relevant reach and conversions within your performance goals.” – Google Marketing Live 2023 This is how Google describes broad match in their Google Marketing Live 2023 recap. Wait, what? Broad match gives the most ...
6 do’s and don’ts for search marketers
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You’ve probably used Looker Studio (formerly Google Data Studio) to create reports for stakeholders or clients. I had the pleasure of seeing SearchLab’s Greg Gifford present on “Freddy Krueger’s Guide to Scary Good Reporting” recently. He spoke about ways to ...
What search marketers should prepare for
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One of the fastest developing and potentially essential shifts in search marketing is artificial intelligence (AI), specifically generative AI. Generative AI is poised to change the nature of the search engine results page (SERP). Thus, strategies for managing digital marketing ...
Everything marketers need to know
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Threads has become the fastest-growing social media platform in history since it launched on July 5. Within the first hour alone, it received a whopping five million sign ups – just three months after Meta confirmed it was working on ...