Generating quality leads is a top priority for B2B SMBs, but with long sales cycles and high-ticket products, it requires a tailored approach. This article tackles the essential steps to build effective lead generation campaigns, from crafting a solid strategy ...
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How to improve PPC lead quality for B2B campaigns
SEO VlogerLead generation has three undeniable truths: It’s easy to drive leads. It’s hard to drive quality leads. If you deliver poor ones, your sales team won’t be happy. Nearly every lead gen brand that approaches my agency struggles with driving ...
LinkedIn rolls out post boosting for Lead Generation
SEO VlogerLinkedIn launched a new feature allowing businesses to boost posts specifically for lead generation, enabling brands to turn organic content into targeted ads that capture high-quality leads using LinkedIn’s first-party data. This update aims to help businesses expand their reach ...
What 54 Google Ads experiments taught me about lead gen
SEO VlogerFor two years, my team ran 54 Google Ads experiments in one lead gen (non-ecommerce) account, testing various features, including: This article delves into those tests, explaining the rationale behind them, the outcomes achieved and the implications for your own ...
Reddit launches Lead Generation Ads
SEO VlogerReddit has launched Lead Generation Ads in public beta, available globally for advertisers working directly with the platform. Why we care. Reddit’s new ad format allows advertisers to collect user information directly on the platform, potentially improving lead quality and ...
How to use Meta Ads for lead generation: A 9-step guide
SEO VlogerWhen you think of Facebook and Instagram Ads, you tend to think of ecommerce. Snacks, beverages, gadgets, lifestyle products, apparel – cool stuff that catches people’s attention, sold directly to consumers. But that doesn’t mean you can’t use Meta Ads ...
How relying on LLMs can lead to SEO disaster
SEO Vloger“ChatGPT can pass the bar.” “GPT gets an A+ on all exams.” “GPT gets through MIT entrance exam with flying colors.” How many of you have recently read articles claiming something like the above? I know I have seen a ...