Reddit today announced two significant product launches: a trends analysis tool for businesses and a new advertising format for its popular Ask Me Anything (AMA) sessions. Reddit’s new business-focused offerings come as the platform hits major growth milestones, including its ...
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Reddit introduces AI-powered keyword targeting features
SEO Vloger
Reddit is enhancing its advertising platform with new keyword targeting capabilities, aiming to improve ad relevance and performance for advertisers. The big picture. Reddit is leveraging its community-driven structure to provide contextual advertising opportunities, potentially challenging other social media platforms ...
Meta introduces generative AI video advertising tools
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New generative AI video creation tools for advertisers on Facebook and Instagram, Meta announced today. The tools are rolling out in Advantage+ creative and will be more widely available to advertisers early next year. Meta rolled out generative AI tools to ...
Google Ads Introduces New Masthead Format Requirements Page
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Google will launch a new consolidated resource on Oct. 3, called “Masthead format requirements.” This new page will streamline all requirements for masthead ads across YouTube and Google TV, providing a centralized reference point for advertisers. Why we care. While ...
Google Analytics 4 introduces benchmarking data
SEO Vloger
Google rolled out a significant update to Google Analytics 4 (GA4), allowing users to compare their performance with other businesses in their industry. Why we care: This new feature will provide valuable context for advertisers trying to understand their performance ...
Google introduces YouTube creator-based audience targeting
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Google Ads now allows advertisers to create remarketing lists based on viewers of specific YouTube creator videos, unlocking new possibilities for targeted campaigns. Previously, advertisers could only create remarketing lists based on viewers’ interactions with their own linked YouTube channels. ...
Google Ads API v17_1 introduces new features and enhancements
SEO Vloger
Google announced the release of v17_1 of the Google Ads API, introducing several new features and updates for developers and advertisers. Key Updates: ShareablePreviewService.GenerateShareablePreviews(): Generates shareable ad preview URLs for enabled and paused asset groups, with expiration dates included. AdGroupAdService.RemoveAutomaticallyCreatedAssets(): ...
Google Ads introduces new consent settings tab in Data Manager
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Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more ...
Google Ads introduces new surcharges for specific jurisdictions
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Google is implementing jurisdiction-specific surcharges for ads served in certain countries, impacting advertisers globally. Why we care. These new fees, such as the Canada DST Fee, will increase advertising costs for businesses targeting audiences in affected jurisdictions, regardless of the ...
Microsoft Advertising introduces Performance Max brand lists
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Microsoft Ads is rolling out a new feature called “brand lists” for Performance Max (PMax) campaigns. It promises more control over your brand image and ad visibility. Brand lists allow advertisers to exclude their ads from appearing alongside specific brands, ...