Google is introducing new shopping features that transform how consumers discover and compare products both in-store and online. Key features: Google Lens now provides in-store product price comparisons. Google Maps enables local product inventory searches. Expanded buy now, pay later ...
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Walmart is launching targeted in-store ads at its checkouts
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Walmart is expanding its digital advertising offering in stores. The supermarket giant will soon show customers targeted ads from third parties on screens in self-checkout lanes. Brands interested in purchasing this ad space will be able to choose regions or ...