The 2024 holiday shopping season marked a pivotal shift in consumer behavior, with paid search leading the way for retail sales, according to Adobe. Smartphones became the dominant platform for online purchases while generative AI emerged as a significant shopping ...
seovloger.com Latest Articles
Google shakes up ad auction dynamics for holiday shopping
SEO Vloger
Google is rolling out changes to how Performance Max and Standard Shopping campaigns compete in ad auctions, starting in October. Key changes: Performance Max will no longer automatically trump Standard Shopping campaigns Highest Ad Rank will now determine which ad ...
Winning the 2024 holiday retail season: A macro approach
SEO Vloger
My first day working at my company was Cyber Monday. Everyone gave me a warm welcome, told me they were busy and let me watch. As I rolled my office chair from desk to desk and listened to calls, I ...
Your guide to boosting holiday ad performance
SEO Vloger
Black Friday, Christmas, Valentine’s Day – these aren’t just dates on a calendar; they’re golden opportunities for savvy marketers. A well-planned pay-per-click (PPC) strategy can mean the difference between riding the wave of seasonal demand and getting lost in the ...
4 optimizations to do before the holiday season
SEO Vloger
Performance Max is a wonderful advertising technology, but it comes with a significant downside: All advertisers receive the same advantage. Everyone can access the thousands of data points Google uses to make decisions, the same competitive bidding algorithms that drive ...