Data gathering through original research has long been hailed as the ultimate tool for link building. As AI-generated content becomes more prevalent and sites like Reddit are dominating, original research is at its most necessary. In a world where unique ...
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How to harness DSA wins in Performance Max
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Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns. By allowing Google to crawl ...