Ever since its launch, TikTok has been a dominant marketing force. Beyond its impressive reach of over 1 billion active users across 154 countries, it has proven itself as an unparalleled platform for engagement and conversion. What makes TikTok particularly ...
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Your PPC guide to effective product category research
SEO Vloger
Launching a PPC campaign with carefully selected keywords and aligned ad copy is just the beginning. When campaigns underperform and budgets deplete, it often points to a strategic oversight: inadequate product category research. This common misstep can lead to targeting ...
Key changes and implementation guide
SEO Vloger
Amazon recently announced significant changes to its product title policy, set to take effect Jan. 21. This update marks a shift in how sellers approach product listing titles on the Amazon platform. Titles have long been considered the most important ...
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
SEO Vloger
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get ...
Amazon SEO: A comprehensive guide
SEO Vloger
Amazon’s search engine operates unlike any other, prioritizing conversions over clicks. To succeed, sellers and marketers must master the nuances of Amazon SEO – where indexing, sales performance, and strategic advertising come together to drive visibility and sales. This guide ...
A comprehensive guide to quality assessment signals
SEO Vloger
For years, SEO practitioners have wrestled with the puzzling concept of E-E-A-T – experience, expertise, authoritativeness, and trustworthiness – often simplified to vague advice like “build your brand.” However, behind this public-facing narrative is a sophisticated web of signals that ...
A guide to creating short-form videos
SEO Vloger
Video content is everywhere, but SEO-savvy short-form videos are rare. Thanks to platforms like TikTok, Instagram Reels and YouTube Shorts, these bite-sized videos, typically 15 seconds to two minutes long, strive to capture attention quickly and drive engagement. Creating video ...
Microsoft Advertising: A comprehensive guide
SEO Vloger
Microsoft Advertising remains the underappreciated gem in the digital advertising landscape. While Google Ads dominates search globally, Microsoft’s ad platform has quietly built a significant presence. In desktop search, it commands over 30% of the U.S. market. Source: Statista This ...
An in-depth guide to technical SEO optimization
SEO Vloger
Technical SEO refers to any behind-the-scenes website optimizations that make it easier for search engines to discover, crawl, index, and render pages on your website more effectively. Like any other website optimization, the goal of these optimizations is to improve ...
A guide for new users and potential upgraders
SEO Vloger
Marketing automation platforms (MAPs) are essential for improving efficiency, personalizing customer experiences, and maximizing ROI. With the market expected to grow to $13.48 billion by 2028, businesses of all sizes are recognizing the importance of these tools. Whether you’re a ...