Google’s share of the global search engine market fell below 90% for the first time since 2015, according to Statcounter. Google’s global search market share declined in each of the final three months of 2024. The data. Here’s a screenshot ...
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Google’s Performance Max placement rules create API confusion
SEO Vloger
A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful API-based exclusions UI-based exclusions ...
Google’s CEO warns ChatGPT may become synonymous to AI the way Google is to Search
SEO Vloger
Sundar Pichai, Google’s CEO, and its executive team held a strategy meeting with employees last week on its 2025 outlook and what Google needs to focus on to get there. As you can imagine, much of it was around AI ...
How to maximize visibility on Google’s blended SERPs
SEO Vloger
SEO today is about owning as much real estate as possible across a constantly evolving search landscape. As AI reshapes search results into complex, multi-dimensional experiences, understanding and optimizing for SERP features has become critical. This article breaks down how ...
Google’s new help document on faceted navigation
SEO Vloger
Google has published official help documentation on faceted navigation, which you often see on e-commerce sites, article sites, event sites and more. Google said, if not done right, it can lead to your site generating infinite URL spaces, which can ...
Google clarifies how Google’s crawlers handle cache control headers
SEO Vloger
Google has added a new section to its crawler and fetcher documentation for HTTP caching, which clarifies how Google’s crawlers handle cache control headers. With that, Gary Illyes from Google also wrote a blog post named HTTP caching asking site ...
Google’s adtech monopoly faces historic antitrust test
SEO Vloger
The U.S. Justice Department and eight states wrapped up closing arguments on Monday in a landmark antitrust case accusing Google of monopolizing the ad technology market. The outcome could reshape the tech giant’s business model and set a precedent for ...
Google’s site reputation abuse policy is a band-aid for a bullet wound
SEO Vloger
Google’s updated site reputation abuse policy attempts to tackle a growing issue in search: large, authoritative sites exploiting their domain strength to rank for content they don’t own or create. While the policy is a step in the right direction, ...
Google’s next update coming soon, but don’t expect to recover lost traffic
SEO Vloger
Google will release a new algorithm update “fairly soon.” However, many of the sites impacted negatively by previous updates should not expect to recover their lost traffic after the next update is released. This news comes out of a Web ...
Google’s Auction Insights: Bridging the visibility gap
SEO Vloger
How much of your spend is being allocated to search terms hidden under Google’s “other” category, versus those in your reports? Adthena analyzed accounts from various locations and discovered that, on average, 51% of spend is associated with search terms ...