You can now directly connect campaign performance with user behavior, bridging a critical gap between ad spend and engagement metrics. A new integration of Microsoft Clarity and Google Ads will help you see exactly how paid traffic interacts with your ...
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Google Search faces new UK probe
SEO Vloger
The UK’s Competition and Markets Authority (CMA) opened an investigation into Google’s search dominance, marking the first major probe under new digital market rules. The investigation could force changes to Google’s search business in the UK, where it controls over ...
Google Ads launches new promo code formats for Promotion Assets
SEO Vloger
Google Ads expanded its Promotion Assets with new barcode and QR code options, giving advertisers more ways to share promotional offers. These new formats make it easier for customers to redeem online and in-store offers, bridging digital and physical shopping ...
How to tank your Google Ads account in 10 days
SEO Vloger
Are you tired of the same snooze-fest PPC “best practices” on improving your Google Ads account? It’s a new year, and we’re getting creative! Instead of another optimization guide, let’s explore the fastest path to advertising disaster. What if two ...
Google quietly updated the News and Discover manual action policies
SEO Vloger
Google has updated its manual actions for Google News and Google Discover a few months back, where they removed the adult-theme and artificial freshening sections, updated the hateful content section and added five new deceptive practices sections. This change was ...
Make Google happy by optimizing your WordPress site’s images
SEO Vloger
Images help to build engaging online content, from stunning visuals on a homepage to detailed product shots in an ecommerce store. They grab attention, tell a story, and set the tone for your brand. But there’s just one catch: images ...
Google search rankings correlate with ChatGPT mentions: study
SEO Vloger
Google rankings seem to correlate with brand mentions in ChatGPT’s AI-generated answers, according to a new study published by digital marketing agency Seer Interactive. Why we care. Brands want to be discoverable in LLMs. Optimizing for LLMs (a.k.a., generative engine ...
Google testing audio version of Google Discover named Daily Listen
SEO Vloger
Google is rolling out a new Search Labs experiment named the Daily Listen that provides you a 5 minute or less daily overview of the stories and topics you’re interested in. It is like an audio version of your Google ...
Google Ads Performance Max gets budget reallocation experiments
SEO Vloger
Google Ads introduced a new way to evaluate the impact of reallocating budgets from Dynamic Search Ads (DSA) or Display campaigns to Performance Max (PMax) campaigns. The update could help marketers unlock greater efficiency and drive stronger results. How it ...
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
SEO Vloger
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get ...