Microsoft Advertising is strengthening its position in the commerce media space with two new products that help retailers monetize their first-party data and enable brands to reach shoppers across multiple retail platforms. Details. The two new products are: Curate for ...
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Instacart expands foodservice advertising
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Cut+Dry, a major ecommerce platform for foodservice distributors and manufacturers, is integrating Instacart’s Carrot Ads technology to unlock new advertising revenue streams and connect brands with buyers at the point of sale. Food manufacturers have long faced challenges in influencing ...
Google expands AI organized search results to restaurants
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Google has expanded its AI-organized search results for local queries on restaurants. As a reminder, Google announced AI-organized search results back at Google I/O in May, then officially began rolling them out in October for recipes and meal inspiration on ...
Perplexity expands publisher ad revenue sharing program
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Perplexity, an AI-powered search engine, is broadening its publisher program. It added outlets like Los Angeles Times, Adweek and The Independent. Participating publishers will share ad revenue and access performance metrics, with notable absences including The New York Times and ...
Google expands AI Overviews to over 100 countries
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Google has expanded its AI Overviews within Google Search to over 100 different countries. This is up from just several countries earlier this year, including the US, UK, India, Japan, Indonesia, Mexico and Brazil. Now you will be able to ...
Google expands Travel Feeds in Search Ads
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Google is making Travel Feeds available to all hotel advertisers in Search Ads. This will let you showcase details like prices, dates, ratings and images. Google is also experimenting with expanding this format to include things to do, car rentals, ...
LinkedIn expands video ad options and enhances automated campaigns
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LinkedIn is rolling out new ad features to capitalize on growing video engagement and streamline campaign creation. What’s new: Live Event Ads updates – “Thought Leader Ads” to promote members’ posts about company-hosted events 30-second “sneak peek” videos of live ...
Google Search expands Store ratings to more countries
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Google Search is rolling out Store ratings to more countries, the company announced today. Store ratings have been available for US searchers for years, and are now expanding to Australia, Canada, India and the United Kingdom. What are store ratings. ...
Bing expands generative search experience and Deep Search
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Microsoft announced a number of updates to Copilot today, specific to Bing Search, its generative search experience and Deep Search features are expanding more with this news. Generative search. Bing said it is now expanding its Bing generative search experience ...
Meta expands ad attribution tools to boost campaign performance
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Meta announced updates to its ad system, focusing on better attribution and optimization. Key changes: New “Conversion Value Rules” for customized audience targeting. Opt-in setting to optimize for incremental conversions. Optimize for and report on profit and predicted lifetime value. ...