For nearly two decades, we have been used to a world dominated by traditional search engines. However, as large language model (LLM) technology has evolved, we are now witnessing the rise of the answer engine. Generative AI tools like ChatGPT, ...
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Why training search engines is the new game in the age of AI
SEO VlogerSorry kids, but SEO isn’t what it used to be. It’s time to bury the old idea of “optimization” and start thinking about what we really do: train search engines. In this brave new world of generative AI, the way ...
Google Search traffic and queries not impacted by new competing AI search engines
SEO VlogerTraffic to Google Search seems to have not fallen with the rise of new AI search engines and AI based search related features, including from OpenAI’s ChatGPT, Microsoft’s Copilot and other specialty search engines. New data from Datos’ clickstream panel, ...
Reddit CEO to Microsoft and AI search engines: Pay for our content
SEO VlogerReddit will continue blocking Microsoft and other search engines and AI models from crawling its content using robots.txt – unless they strike a content licensing deal. That’s what Reddit CEO Steve Huffman said in a new interview. Why Reddit is blocking ...
Can search engines detect AI content?
SEO VlogerThe AI tool explosion in the past year has dramatically impacted digital marketers, especially those in SEO. Given content creation’s time-consuming and costly nature, marketers have turned to AI for assistance, yielding mixed results Ethical issues notwithstanding, one question that ...
Crawlers, search engines and the sleaze of generative AI companies
SEO VlogerThe boom of generative AI products over the past few months has prompted many websites to take countermeasures. The basic concern goes like this: AI products depend on consuming large volumes of content to train their language models (the so-called ...