Google’s browser, Chrome, has a method to check to see how engaged you are with the websites you most visit. It is called the Chrome site engagement services and it primarily scores the websites by how much time you spend ...
seovloger.com Latest Articles
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
SEO Vloger
Many companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while ...
Google pilots Business Links to boost Search Ad engagement
SEO Vloger
Google Ads is piloting a new feature called Business Links. This is a specialized asset type for targeting diverse customer intents within a single search ad. By allowing multiple customized headlines per link, Business Links help improve ad engagement and ...
How AI is advancing advertising and changing consumer engagement
SEO Vloger
Artificial intelligence (AI) is revolutionizing consumer engagement and transforming the landscape of search, according to James Murray of Microsoft Advertising, who spoke at SMX Advanced. Here are the key points he raised in his presentation, exploring the paradigm shift in ...
How to use Google Trends to analyze your competitors’ brand engagement
SEO Vloger
Have you ever read something in the press or on a media site and then searched Google to learn more about the topic? Almost everyone has. After reading an article about a product or idea, many people use a search ...
How to boost audience engagement: Top strategies and techniques
SEO Vloger
Too many brands and content creators focus on driving audience growth and lose sight of maintaining engagement. Capturing attention is one thing, but retaining attention and building engagement are greater challenges. Ultimately, it costs more to acquire a customer than ...
Interactive CTV ads boost engagement, fall short on purchases
SEO Vloger
A new study reveals the promise and limitations of interactive TV advertising. The key findings: 36% stronger unaided brand recall vs. standard video ads 95% of viewers prefer adding products to cart over immediate purchase Higher CPMs: 10-15% above industry ...