The Bing Search team shared how it helped make Bing Search and Bing’s Deep Search faster, more accurate and more cost-effective by transitioning to SLM models and the integration of TensorRT-LLM. Bing wrote, “to improve efficiency, we trained SLM models ...
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The Kanban approach to efficient PPC campaign management
SEO Vloger
Have you ever found yourself in one of the following situations? A stakeholder asks you the exact date that you adjusted the Target ROAS for a specific campaign, and you have to comb through the Change History to track it ...
How to make your Google Ads brand campaigns more efficient
SEO Vloger
Are you looking to make your brand campaigns on Google Ads more efficient? As a European fintech business, we have used Google Ads as an acquisition lever. Initially, we found success with Google’s target impression share for brand campaigns. However, ...