Having a clear ecommerce search strategy is essential – especially during the holidays. Ready to refine your PPC approach? Success will hinge on seamless collaboration between sales, marketing, and media teams. The specifics may vary, but the following tips offer ...
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How content is critical to a winning ecommerce strategy
SEO Vloger
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content ...
How TikTok and YouTube’s ecommerce push redefines the search journey
SEO Vloger
The way consumers search, discover and purchase products is rapidly changing. Traditional search engines like Google have dominated this process, but the lengthy, multi-step journey often leads to drop-offs and a fragmented experience. Today’s consumers, especially younger ones, want faster, ...
Drive ecommerce growth with proven personalization strategies
SEO Vloger
Learn how personalization can boost average order value, click-through rates, and customer satisfaction, leading to increased engagement and loyalty. Edna Chavira on September 25, 2024 at 11:30 am | Reading time: 1 minute SearchBot is thinking … Discover how personalization can ...
Brands want to invest in ecommerce, so what’s stopping them?
SEO Vloger
A recent Pattern survey of 300-plus executives revealed that 94% of them plan to maintain or increase their investment in ecommerce over the next six to 12 months. What exactly does investment in ecommerce look like? Those surveyed had a ...
Maximizing Performance Max: Strategies for ecommerce success
SEO Vloger
Despite the significant allocation of Performance Max (PMax) advertising spend toward Shopping Ads, many marketers struggle to leverage its full potential. The key lies in the campaign structure. At SMX Advanced 2024, Andrew Lolk, founder of Savvy Revenue, shared insights ...
How AI is shaping the future of ecommerce advertising
SEO Vloger
No matter what products or services your ecommerce business focuses on, elevating the customer experience is the key to unlocking better sales and conversions. In fact, businesses that have placed a strong emphasis on customer experience are not just meeting ...
The Rise of Personalization in E-commerce: 2024 Consumer Insights
SEO Vloger
Personalization has always been a buzzword in marketing, but not every brand does it the way consumers want. Wunderkind’s 2024 Consumer Insights Report is a survey of over 1,503 consumers across the United States and United Kingdom about several topics ...
Schema usage up 4x among top ranking ecommerce sites
SEO Vloger
With SEO planning for the holiday season already underway, schema usage seems to be a top priority for ecommerce brands that own the top-ranking keyword positions. Compared to 2022, schema adoption has increased 4x, according to data from SEO enterprise ...
GA4 custom report builder adds 33 ecommerce dimensions, metrics
SEO Vloger
Google Analytics 4 has added dozens of new dimensions and metrics that should help marketers this coming holiday shopping season. The new capabilities were rolled out as part of the latest GA4 update, which saw new ecommerce dimensions and metrics ...