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GDA and DSA upgrades rolled out in PMax

GDA and DSA upgrades rolled out in PMax

Google is rolling out two new upgrades to Performance Max. Dynamic Search Ads (DSA) and Google Display Ads (GDA) campaign upgrades are now available to all advertisers. Opting in is voluntary. If you decide to upgrade, you can do so ...

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How to harness DSA wins in Performance Max

How to harness DSA wins in Performance Max

Dynamic search ads (DSA) have been a staple in Google Ads and Microsoft Ads management for years. This powerhouse campaign type/setting enhances advertisers’ ability to use their organic search strength to inform their PPC campaigns.  By allowing Google to crawl ...