Google Search Console Insights will no longer show and use data that comes from Google Analytics. It will continue to use data from Google Search Console and Google Search but not data from Google Analytics, the company announced this morning. ...
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New data reveals substantial search term overlap
SEO Vloger
Understanding the interaction between Performance Max (PMax) and Search campaigns can be complex. Determining whether PMax cannibalizes Search ads is particularly challenging, as Google Ads requires labor-intensive data downloads and spreadsheet analysis to uncover meaningful trends. Our research at Adalysis ...
Using data to deliver tailored ad experiences
SEO Vloger
Basic personalization techniques in PPC advertising no longer capture and hold customer attention. Generic ads miss the mark, leaving brands with lower engagement and higher ad spend wastage. To truly connect with modern consumers, brands need to go beyond standard ...
Bing Webmaster Tools gains recommendations, 16 months of data and previews Copilot integration
SEO Vloger
Microsoft announced a number of new features for Bing Webmaster Tools including a new recommendations section, 16 months of data (up from six months) and a limited private preview of Copilot. Recommendations Bing Webmaster Tools is “evolving” its Top Insights ...
Digital marketer’s checklist for strategic data collaboration
SEO Vloger
The following checklist distills actionable strategies for digital marketers from Lotame’s “The 2024 State of Data Collaboration: A Global Perspective” research report, fielded by Cint. It’s designed to enable smarter, faster and easier decision-making for forward-thinking marketers. Key takeaways from ...
Google Ads announces 11-year data retention policy
SEO Vloger
Google Ads is set to implement a new data retention policy, limiting historical data access to 11 years. As data privacy concerns continues to grow, tech companies may need to adjust their data retention policies. This move by Google aligns ...
Go inside the modern marketing data stack
SEO Vloger
Snowflake’s annual Modern Marketing Data Stack report highlights marketing and advertising trends and identifies which technologies are helping organizations like yours use their data to understand their customers and run campaigns that lift the bottom line. Join us for a ...
Decoding Googlebot crawl stats data in Google Search Console
SEO Vloger
Tucked away in the Settings section of Google Search Console is a report few SEO professionals discuss, but I like to monitor. These reports are known as Crawl Stats. Here, you’ll find an interesting set of metrics on Googlebot crawl ...
How to use social and forum data to inform next-level SEO strategies
SEO Vloger
These days, I’m looking at SEO research a little differently. Most of the data that’s been most valuable for developing SEO-friendly content isn’t from Google, Bing or even third-party SEO tools. Platforms like TikTok, YouTube and Reddit act like search ...
First-party data checklist for marketers
SEO Vloger
With third-party cookies on their way out, organizations need to start mapping out what a first-party data strategy looks like for their business. Use this checklist from OneTrust as your roadmap to cultivate trust, ensure compliance, and build stronger, data-driven ...