As we close out the year, customer retention is more critical than ever for Shopify merchants preparing to make Q1 2025 their strongest quarter yet. In this on-demand webinar, you’ll get proven strategies to help you fuel long-term profitability and sustainable ...
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Google Analytics enhances remarketing with Customer Match integration
SEO VlogerGoogle launched Customer Match for Google Analytics audiences. This new feature will help you expand reach and improve your remarketing campaigns. By integrating first-party customer data into the remarketing process, Google aims to improve the alignment of campaigns with user ...
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
SEO VlogerMany companies divide marketing responsibilities across multiple specialists: graphic designers, social media managers, marketing operations managers, content marketers and email marketers, to name a few. In this setup, each person contributes a small part of a larger effort, and while ...
How to optimize PPC customer acquisition cost for B2B
SEO VlogerIn B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the journey from initial identification of ...
The ultimate consent strategy for maximizing customer opt-ins
SEO VlogerGaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent ...
5 ways to transform the customer experience with AI
SEO VlogerMany C-level executives are convinced AI is a must-have competitive tool. According to a recent study from IBM’s Institute for Business Value, 75% of CEOs believe that competitive advantage will depend on who has the most advanced generative AI. Following ...
Data strategies for unlocking customer lifetime value
SEO VlogerDiscover how predictive analytics and AI convert raw data into actionable insights, eliminate data noise and forecast emerging trends. Edna Chavira on July 24, 2024 at 7:08 pm | Reading time: 1 minute SearchBot is thinking … Imagine a world where ...
Is bad customer data sabotaging your marketing efforts?
SEO VlogerAccurate customer data is a marketer’s goldmine. It unlocks personalized experiences, fuels growth, and maximizes ROI. But the reality is, bad data is the norm. Outdated, inconsistent, or inaccurate information is sabotaging marketing efforts everywhere. Fortunately, there’s a solution. Join ...
Avoid customer journeys becoming a bad trip – be position-less
SEO VlogerImagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding to their every need to make their journey fantastic. As a ...
Create high-impact customer experiences with actionable insights
SEO VlogerToday, brands often make decisions based on gut and guesswork. But, in a world where consumer behaviors and preferences shift at a record pace and customer expectations have reached an all-time high, this approach will no longer cut it. Learn ...