A discrepancy has emerged between Google’s official stance on API-based placement exclusions and real-world observations, particularly for Performance Max (PMax) campaigns. The contradiction: Google claims API-based placement exclusions don’t work for PMax Multiple advertisers report successful API-based exclusions UI-based exclusions ...
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Creating a roadmap is one of the most impactful initiatives we undertake for our clients. This comprehensive project offers significant benefits, regardless of the business’s growth stage. Whether we’re working with a seed-stage startup or managing an enterprise-level PPC account, ...
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