In B2B PPC lead generation, the goal of most advertising campaigns isn’t to drive sales but leads. These leads eventually turn into sales, but it often takes 12–18 months. There are multiple touchpoints along the journey from initial identification of ...
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Google’s Local Services Ads feature raises cost concerns
SEO Vloger
A “Request Competitive Quotes” button in Google Local Services Ads is causing uncertainty among advertisers about potential hidden costs. How it works: Users click the “Request Competitive Quotes” button They select multiple businesses for quotes Users enter a message and ...
The high cost of PPC efficiency
SEO Vloger
Addressing the tension between running efficient paid search campaigns and driving business growth is crucial. While building paid search accounts has become easier, using them effectively to grow a business is more challenging than ever. Focusing solely on optimizing for ...
Unlocking high impact at minimal cost
SEO Vloger
Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital ...