Picture this: A campaign you manage has been doing well for months. One day, you check on the performance only to see that conversions have dipped. If you work with Google Ads long enough, you’ll inevitably encounter this situation. However, ...
seovloger.com Latest Articles
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
SEO Vloger
Welcome to a new weekly Search Engine Land series, Everything you need to know about Google Ads in less than 3 minutes. Every Wednesday, I will highlight a different Google Ads feature, and what you need to know to get ...
How to design landing pages that boost SEO and maximize conversions
SEO Vloger
Over the last several months, I have tried to outline a more strategic approach to SEO. This starts with creating a unique SEO strategy, a lightweight SEO plan and upper funnel SEO content ideation using SCAMPER and the Value Proposition ...
Clicks and conversions up, costs down
SEO Vloger
Facebook advertising continues to offer strong ROI for businesses in 2024, with some key metrics improving year-over-year according to a report released by Wordstream. Why it matters. As Google faces antitrust scrutiny and rising ad costs, Facebook is maintaining relatively ...
Google offers enhanced conversions consultations
SEO Vloger
Google is rolling out a new notification in select Google Ads accounts, offering personalized support for implementing enhanced conversions. Why we care. Despite Google’s decision to stall removing cookies from Chrome, advertisers still need new ways to measure and optimize ...
Google launches tool to simplify Enhanced Conversions setup
SEO Vloger
Google rolled out a Chrome extension designed to help advertisers troubleshoot their Enhanced Conversions setup called EC Assist. Why we care. Enhanced Conversions are crucial for improving Google Ads performance, but setting them up correctly can be a challenge. How ...
Meta’s ad attribution update gives clearer view of conversions
SEO Vloger
Meta has introduced new attribution settings in its Ads platform, allowing advertisers to distinguish between all conversions and first-time conversions. How it works. Advertisers can now choose between two attribution options: All Conversions: Shows every conversion after an ad view ...
Microsoft rolls out code-free conversions for all Smart Campaigns
SEO Vloger
Microsoft has enabled code-free conversion goals across all Advertising Smart Campaigns globally. Instead of manually adding code snippets to a website, marketers can now simply select the relevant buttons and leverage conversion tracking in a matter of minutes. Check the ...
How to track your main conversions
SEO Vloger
Starting July 1, Universal Analytics will no longer collect data. B2B companies looking to track their web or app performance must use Google Analytics 4 (GA4). GA4 provides extensive capabilities for visualizing and analyzing data. To avoid being overwhelmed by ...
Google recommends importing GA4 conversions into Google Ads
SEO Vloger
Google has urged marketers to import their web and app conversions from Google Analytics 4 into Google Ads. Advertisers that have a linked Google Ads account may have already received a message advising of the new import conversions recommendation. If ...