In a landmark move, Getty Images announced its plans to acquire Shutterstock (disclosure: I previously worked as product SEO for the company), uniting two titans of the stock photography and creative assets industry. In SEO, this merger also sets the ...
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Meta gave special content moderation treatment to top advertisers
SEO Vloger
Meta implemented “guardrails” in 2023 that exempted high-spending advertisers from automatic content moderation, instead routing their content to human reviewers. This system was designed to prevent mistaken penalties against major brands that drive significant revenue, according to internal documents obtained ...
Exploit reveals how and why Google ranks content
SEO Vloger
An exploit discovered by Mark Williams-Cook has revealed more than 2,000 properties Google uses to classify queries and websites, as well as specific classifications such as consensus scoring and query types. Why we care. The findings of this exploit give ...
How to become an industry thought leader by building content pillars
SEO Vloger
Establishing yourself as an authority in your niche can be a game-changer for growing your business. By positioning your website as a trusted source of information, you’ll attract more visitors and significantly boost your conversion rates. The more high-quality content ...
How content is critical to a winning ecommerce strategy
SEO Vloger
Online success hinges on making it fast and easy for users to find what they’re looking for. Shifting channels, evolving consumer expectations, and technologies like AI require teams to be more dynamic than ever. Every customer experience requires extensive planning, with content ...
Google Search demoting content that is starkly different from the main content of the site
SEO Vloger
Google has confirmed that it has search ranking systems that look to see if content or portions of content on a site are “independent or starkly different from the main content of the site,” a Google spokesperson told Glenn Gabe, ...
Strategic content planning for SEO
SEO Vloger
A strong SEO strategy relies on a well-rounded content mix. MoreVisibility’s comprehensive guide on content marketing strategy emphasizes the importance of aligning your content with audience needs and business goals. Your Content Marketing Blueprint dives into essential SEO elements such ...
Google Discover not showing new content?
SEO Vloger
Does the content in Google Discover seem dated? Many people seem to be having this issue with Google Discover, though it is unclear right now how widespread it is. Why we care. Google Discover can drive good to amazing levels ...
Use DAM and AI to keep up with content demands
SEO Vloger
Explore emerging AI trends and practical applications for enhancing digital asset management. Edna Chavira on September 12, 2024 at 3:01 pm | Reading time: 1 minute SearchBot is thinking … Are you overwhelmed by the constant demand for new content? AI ...
How SEO can collaborate with content teams
SEO Vloger
Without content, SEO practitioners would have nothing to optimize. And content is less likely to ever be found without SEO. Improving the collaboration and communication between SEO and editorial teams can help boost your site’s rankings, traffic and user engagement. ...