Microsoft is rolling out significant updates to its advertising platform, focusing on household attribution and regulatory compliance. Household attribution: Tracks ad engagement across devices in the same household Helps advertisers: Match cross-device ad interactions – Match ads served on one ...
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Easier consent management comes to Google Tag UI
SEO Vloger
Google rolled out integrated Consent Management Platform (CMP) setup in Google Tag UI, streamlining consent management across Google Ads, Google Analytics, Campaign Manager 360, and Google Tag Manager. Why we care. This update simplifies compliance with privacy regulations, saving time ...
From cookies to universal consent and preferences
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In an age where data privacy laws are rapidly evolving, businesses are in search of more than just the standard cookie banner solution. They need a comprehensive approach to navigate this intricate landscape and build stronger, trust-based relationships with their ...
The ultimate consent strategy for maximizing customer opt-ins
SEO Vloger
Gaining control over user consent is no longer just about compliance—it’s about building trust, enhancing user experience, and driving higher engagement. Join our upcoming webinar, The Ultimate Consent Strategy for Maximizing Customer Opt-ins, and learn how to transform your consent ...
Google Ads introduces new consent settings tab in Data Manager
SEO Vloger
Google Ads is rolling out a new data privacy feature, giving advertisers more control over user consent management. Why we care. As privacy concerns grow, and with cookies not going anywhere (for now at least) this update allows for more ...
Google under investigation in Italy over user consent practices
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Italian competition watchdog AGCM launched an investigation into Google’s user consent practices for ad profiling. Why it matters. This probe highlights growing scrutiny of Google and the data practices of Big Tech in Europe, especially under new regulations like the ...
Meta to get consent before collecting data for targeted ads in EU
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Meta has offered to get consent from all users in Europe before collecting their data for targeted advertising purposes. The company put forward the proposal in a bid to try and end a year-long dispute with the European Union over ...